The battle between bar detergent and liquid detergent will never end in this country because, if there is anything Filipinos like, it is tangibility. The solid presence of a detergent bar gives them a sense of security that the fluid, down-the-drain quality of liquid detergent cannot give.

To Filipinos there is nothing sadder than being left with an empty bottle of liquid detergent, whereas the sight of a gradually diminishing detergent bar implies the slow passage of time and of money well spent during that time.